John Frieda Sheer Blonde Go Blonder Lightening Shampoo gradually lightens blonde hair. The shampoo restores moisture balance, leaving hair healthy and soft. It contains no ammonia or peroxide and is gentle enough for daily use. Perfect for a fresh, sun-kissed look on all shades of natural, color-treated, or highlighted blonde hair.

• Gradually lightens blonde hair, restores moisture balance, and makes hair healthy and soft

• Contains a natural lightening complex

• Transforms dull blonde hair into lighter & stronger blonde

• Free from ammonia and peroxide

• Specially developed for dull blonde hair