Gets rid of some gray, not all. Innovative formula: reduces gray without getting rid of it completely. The first men's no-mix, no-mess system. Easy as combing your hair. 5 minutes, zero mess. Works gradually: With each application, Touch of Gray reduces the amount of gray. The change is subtle. And even with repeated applications it won't get rid of all the gray. Gentle and long lasting. No ammonia, no peroxide. Yet the natural look lasts up to 6 long weeks.