. Formulation powered by [Pure Vitamin Cg] + [UV Filters] that prolongs color vibrancy and protects against agressors. It helps seals cuticles and reduces hair porosity to help loci-in color for 50 washes. Elvive Color Vive Care for Colored Hair with its specially formulated formula provide: 1. 84% color-preservation after 40 shampoos* 2. 200H of resistance of UV exposure.* 3. 10X more nourishment* 4. 2X more shine* For intense color locked-in for 40 Shampoos*! Use the entire Elvive Color Vive range for a complete result. *Instrumental test after application of shampoo+ conditioner+ mask.